One day I discovered this trick when Kylie Jenner’s latest Instagram post appeared on my Explore page.
I clicked on their latest post and saw that 99 percent of comments said “LB,” “CB,” “FB,” or “First,” which appeared to be from teens.
I did some research and found out:
• LB means “like”
• CB means “comment”
• FB means “follow”
• “First” means that the user wants a like on their most recent post.
These comments on celebrity posts (most notably those of Kylie and Kendall Jenner) to get likes, comments, and follow-ups from other users.
If you see someone comment on LB and like their latest photo, you can expect them to return the favor.
Instagram pods work through private messages between user groups with relevant brands.
For example, a group of Gardening brands could be on an Instagram pod with each other. When one posts to Instagram, other group members are expected to like and / or comment on the post.
The key to joining an Instagram pod is finding influencers in your industry.
If you are a Followadder user, you can use its “Follow users who follow relevant accounts” function.
Just type in a keyword like “green thumb” or “gardening” and you’ll get a list of related Instagram followers to follow.
Once you’ve put together a list of possible group members, simply contact them to get the ball rolling.
My teenage source shared a set of guidelines from one of her pod lists for all members. For example:
When you post on Instagram, be sure to notify the group using the emoji
When someone else shares the emoji, immediately like their latest image and leave a relevant comment with a minimum of five words.
Before sharing your own post, make sure you are up to date and have liked and commented on other member’s posts
If you only post your own photos and don’t like or comment on other members’ content, you’ll be asked to leave the pod
As with all areas of your social media strategy, staying respectful and courteous will never fail.