As Instagram announces it has hit 400 million users, here’s how to get the best out of the photo sharing social network
Are you one of Instagram’s 400 million monthly active users? The picture sharing platform has now surpassed Twitter’s 316 million monthly tweeters, with some 14 million based in the UK alone. This also means that with more than 47 million followers, over one in 10 Instagrammers follow Taylor Swift. Here’s how to make the most of the network, and pick up some extra followers along the way.
Lil Bub and Nasa are two of the most popular Instagram accounts Photo: iamlilbub | Nasa instagrams
Use #Hashtags Wisely
When used moderately, hashtags are a useful method of categorizing the pictures you’re choosing to share with the world – making your photos more relevant and likely to get the attention they deserve. Take it too far, however, and the only likes you’re likely to garner are from spam accounts. Overdoing it with the #squadgoals #instagood #eatclean and #justsayin will only irritate your genuine followers, and lead to a load of ‘This really works! Click here to find out more!’ comments. No one likes a hashtag abuser.
Interact with Your Followers
If someone asks a question or pays you a compliment, replying to them generates a bit of conversation and lets your followers know you appreciate them. Conversely, it’s probably not worth getting into an argument with someone who posts a negative comment.
Know what’s Popular…
The law of the internet dictates that cats, dogs, sunsets, beaches, cupcakes, shots of your feet and Starbucks cups are generally well-liked subjects – anything likely to earn you the honorary title of a basic bitch. It’s up to you to decide whether this kind of path is your Insta destiny, but anyone who doesn’t enjoy a good puppy picture is not worth knowing. If you can combine two or more of these subjects in the one photo, even better.
…But don’t necessarily stick to it
Some of the best Instagram accounts are among the strangest. Thinking creatively and showcasing a talent, be it drawing, singing, dancing, photography or something else entirely should not be underestimated.
Don’t be Tempted to Pay for Followers or Likes
There are many sites out there that will let you buy 1,000 ‘followers’ from as little as $20, or £13. Whilst this initially makes you look more popular and influential than you actually are, it can prove deceptive to brands if you’re actively trying to make money from your account. Not to mention that it makes you look desperate.
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